Thursday, 13 October 2011

Andrew Holder and Paul Bower for Google

Andrew Holder and Paul Bower were commissioned by our friends at DHM London to create illustrations for Google’s “The Book of 4x”. The idea was to translate and dramatise facts for the branded book, to be sent out to media buyer clients and industry professionals. The book is based on the fact that the Google display network offers 4x the click-through rate compared to the industry standard. Andrew’s brief was to depict how “human bones are four times stronger than concrete.” True to form, Paul was asked to show how “women are more than four times more likely to suffer from an overactive bladder than men.” Both works are absolutely spot on, and have very well received by the agency and client alike.

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