Thursday, 29 July 2010

Serial Cut Worldwide LG Campaign

Serial Cut™ have done an amazing job with LG's campaign for their new line of Optimus smartphones which are designed to "open up" the world around you. The Madrid-based studio put in some very long hours to create this flawless piece, although we still can't tell if it's papercut or 3D? See more of their jazzy portfolio here

SERIAL CUT™ is a Madrid based studio, established in 1999 by Sergio del Puerto, working on a wide variety of worldwide projects, but focussing mainly on Art Direction. A growing team... Serial Cut™ works alongside an ever-growing team of professionals, who specialize in different areas such as photography, design, motion-graphics and 3D design. Depending on the nature of a given project, different collaborators are chosen to give each piece a new dimension. Versatile projects... Big and small companies from arts and culture, fashion or entertainment industries are our primary clients; for each new project from a given client, we like to change the look and feel of the design. Type reinforces the concept Image and type are a great combination that we like to use on all the projects we work on. Typography plays an important role in the end product. Visual culture... Inspiration comes from current and past decades, but we always review it and renew it, bringing it into today's perspective with an actual look. Surpass expectations Our aim is to go beyond what's in our minds and in our clients' minds when we start a project, to take the challenge a little further both in terms of technique and of concept, and to always end up with a contemporary and fresh result.